§ 00 / Meta Data
SEO Meta Values
Page-Level · Messaging Terms
Most meta fields are pending. Logo image and canonical URL are defined per the master sheet.
| Element · Label | Spec / Word Count | Custom Value Name | Key |
|---|---|---|---|
| Meta Data Values (SEO) · TBD | |||
| Meta Title | ≤ 70 chars · TBD | Pending — to be defined | — |
| Meta Description | ≤ 165 chars · TBD | Pending — to be defined | — |
| Meta Keywords | 5–15 keywords · TBD | Pending — to be defined | — |
| Meta Image | logo URL · footer variant | [Business] 07: Logo URL01 (Footer) {ref:01L} | {{custom_values.logo_url_4_dark_bg}} |
| Canonical URL | URL | Site URL + /terms | {{custom_values.url}}/terms |
§ 01 / Global Header
Top Bar & Navigation
Global · Sitewide
Same global header used sitewide.
Global · Sitewide Header
Business Logo
Alt Text: Business Name
HomeServices ▾Service Areas ▾AboutContactBlog
✉ business email
custom html / javascript
☎ phone number
| Element · Label | Spec / Word Count | Custom Value Name | Key |
|---|---|---|---|
| Logo & Branding | |||
| Logo ImageTop-left brand mark · light-background variant | URL · image | [Business] 08: Logo URL02 (Header) {ref:02L} | {{custom_values.logo_image_url__4_light_bg}} |
| Logo Image Alt TextAccessibility / SEO alt text on the logo image | Business Name | [Business] 01: Name | {{custom_values.business_name}} |
| Logo Image Action LinkClicking the logo returns to home | Website URL | [Website] 01: Website URL | {{custom_values.url}} |
| Primary Navigation | |||
| Primary NavigationHome / Services / Service Areas / About / Contact / Blog · dropdowns populated from service + city lists | hard coded | Structural | — |
| Header CTA ButtonOpens Pop-Up on click | 2–4 words | 20I [Global] Global Header Button CTA | {{custom_values.020i}} |
| Contact Strip (red bar) | |||
| Business EmailLeft of contact strip | email address | [Business] 03: Email (display) | {{custom_values.business_email}} |
| Display Phone NumberRight of contact strip | phone | [Website] 02: Business Phone (display) | {{custom_values.client_business_phone_display}} |
| Custom HTML · Social Profile URLsLinks to Google / Facebook / Yelp / Instagram | Social Profile URLs | [Website] 15a / 15b / 15c · Profile URL — Google / Facebook / Yelp [Website] 13: Profile URL — Instagram |
{{custom_values.url_google}}{{custom_values.url_facebook}}{{custom_values.url_yelp}}{{custom_values.ig_url}} |
§ 02 / Hero · Pending
Placeholder Hero
#024-A · structure pending
Only the background image custom value is defined for this page so far. Headlines, copy, and CTA buttons will be added in Phase 5.
Hero Placeholder · Messaging Terms pending
Background Image · #024-A
section structure pending
Messaging Terms
§ 03 / Known Custom Values
What's Defined So Far
From master Custom Value sheet
Snapshot of every custom value the master sheet currently defines for this page. Everything else will be filled in once content is finalized.
| Element · Label | Spec / Word Count | Custom Value Name | Key |
|---|---|---|---|
| Known Custom Values (from Master Sheet) | |||
| Hero Background01 | 1920×1080 background image | #024-A [Messaging Terms] Background01 | {{custom_values.024a}} |
| Remaining Page Structure | |||
| All other elementsSection structure, headlines, body copy, and buttons will be defined in Phase 5 | pending | Pending — to be defined | — |