Home Page — Content Map · SEO Snapshot Template

§ 00 / Meta Data

SEO Meta Values

Page-Level · Home

Meta Title, Description, Keywords, plus shared logo image and canonical URL (/).

Element · Label	Spec / Word Count	Custom Value Name	Key
Meta Data Values (SEO)
Meta Title	≤ 70 chars	#001-A [Home] Meta Title	`{{custom_values.001a}}`
Meta Description	≤ 165 chars	#001-B [Home] Meta Description	`{{custom_values.001b}}`
Meta Keywords	5–15 keywords	#001-C [Home] Meta Keywords	`{{custom_values.001c}}`
Meta Image	logo URL · footer variant	[Business] 07: Logo URL01 (Footer) {ref:01L}	`{{custom_values.logo_url_4_dark_bg}}`
Canonical URL	URL	Site URL + /	`{{custom_values.url}}/`

§ 01 / Global Header

Top Bar & Navigation

Global · Sitewide

Fixed header displayed sitewide — logo, primary nav, CTA button, and contact strip.

Global · Sitewide Header

Business Logo

Alt Text: Business Name

HomeServices ▾Service Areas ▾AboutContactBlog

⚡ Header CTA

✉ business email custom html / javascript ☎ phone number

Element · Label	Spec / Word Count	Custom Value Name	Key
Logo & Branding
Logo ImageTop-left brand mark · light-background variant	URL · image	[Business] 08: Logo URL02 (Header) {ref:02L}	`{{custom_values.logo_image_url__4_light_bg}}`
Logo Image Alt TextAccessibility / SEO alt text on the logo image	Business Name	[Business] 01: Name	`{{custom_values.business_name}}`
Logo Image Action LinkClicking the logo returns to home	Website URL	[Website] 01: Website URL	`{{custom_values.url}}`
Primary Navigation
Primary NavigationHome / Services / Service Areas / About / Contact / Blog · dropdowns populated from service + city lists	hard coded	Structural	—
Header CTA ButtonOpens Pop-Up on click	2–4 words	20I [Global] Global Header Button CTA	`{{custom_values.020i}}`
Contact Strip (red bar)
Business EmailLeft of contact strip	email address	[Business] 03: Email (display)	`{{custom_values.business_email}}`
Display Phone NumberRight of contact strip	phone	[Website] 02: Business Phone (display)	`{{custom_values.client_business_phone_display}}`
Custom HTML · Social Profile URLsLinks to Google / Facebook / Yelp / Instagram	Social Profile URLs	[Website] 15a / 15b / 15c · Profile URL — Google / Facebook / Yelp [Website] 13: Profile URL — Instagram	`{{custom_values.url_google}}` `{{custom_values.url_facebook}}` `{{custom_values.url_yelp}}` `{{custom_values.ig_url}}`

§ 02 / Hero + Service Grid

Above-the-Fold Hero

#001-D · #001-D.1 · #001-F (video) · 3-Service Grid

Video background hero with eyebrow + H1, followed by a 3-column Service grid with images, sub-headlines, bullets, and 'More Info' buttons linking to each Service page.

Hero · Full-Width Video Background video

Background Video · #001-F · 1920×1080

H2 Sub-Headline · 3–6 words (eyebrow)

H1 Header · 5–9 words

3-Column Services Block · Sits beneath hero

#001-G · Service01 · 938×469

SUB-HEADLINE · 2–4 WORDS

Service01 Name

Bullet01 · 2–4 words

Bullet02 · 2–4 words

Bullet03 · 2–4 words

Bullet04 · 2–4 words

Bottom line · 12–15 words

More Info…

#001-H · Service02 · 938×469

SUB-HEADLINE · 2–4 WORDS

Service02 Name

Bullet01 · 2–4 words

Bullet02 · 2–4 words

Bullet03 · 2–4 words

Bullet04 · 2–4 words

Bottom line · 12–15 words

More Info…

#001-I · Service03 · 938×469

SUB-HEADLINE · 2–4 WORDS

Service03 Name

Bullet01 · 2–4 words

Bullet02 · 2–4 words

Bullet03 · 2–4 words

Bullet04 · 2–4 words

Bottom line · 12–15 words

More Info…

Element · Label	Spec / Word Count	Custom Value Name	Key
Hero Background
Background Video	1920×1080 · mp4	#001-F [Home] Background01 (video)	`{{custom_values.001f}}`
Hero Headlines
H2 Sub-Headline (eyebrow)Note: in Excel, label #001-D maps to the H2 sub-headline (key 001d), and label #001-D.1 maps to the H1 header (key 001d1). Reversed labeling — follow keys, not labels.	3–6 words	#001-D.1 [Home] H2 Hero Sub-headline	`{{custom_values.001d}}`
H1 Header	5–9 words	#001-D [Home] H1 Header	`{{custom_values.001d1}}`
Image Alt Text (sitewide on Home)	alt text · shared	#001-E [Home] Image Alt Text	`{{custom_values.001e}}`
Service Column 01 (Hero Grid)
Service001 Image	938×469	#001-G [Home] Content01 (Service001)	`{{custom_values.001g}}`
Image · Action URL	URL	Site URL + Service001 slug	`{{custom_values.url}}{{custom_values.002j}}`
Sub-headline (H6)	2–4 words	0U [Home] Service001 Sub-headline	`{{custom_values.001u}}`
Service Name (H2)	service name	[Website] 04: Service001	`{{custom_values.service1}}`
Bullet 01	2–4 words	0V [Home] Service001 Bullet01	`{{custom_values.001v}}`
Bullet 02	2–4 words	0W [Home] Service001 Bullet02	`{{custom_values.001w}}`
Bullet 03	2–4 words	0X [Home] Service001 Bullet03	`{{custom_values.001x}}`
Bullet 04	2–4 words	0Y [Home] Service001 Bullet04	`{{custom_values.001y}}`
Bottom Line (H6)	12–15 words	0Z [Home] Service001 Bottom Line	`{{custom_values.001z}}`
Button (More Info…)	hard coded	"More Info…"	—
Button · Action URL	URL	Site URL + Service001 slug	`{{custom_values.url}}{{custom_values.002j}}`
Service Column 02 (Hero Grid)
Service002 Image	938×469	#001-H [Home] Content02 (Service002)	`{{custom_values.001h}}`
Image · Action URL	URL	Site URL + Service002 slug	`{{custom_values.url}}{{custom_values.003j}}`
Sub-headline (H6)	2–4 words	01AA [Home] Service002 Sub-headline	`{{custom_values.001aa}}`
Service Name (H2)	service name	[Website] 05: Service002	`{{custom_values.service2}}`
Bullet 01	2–4 words	1AB [Home] Service002 Bullet01	`{{custom_values.001ab}}`
Bullet 02	2–4 words	1AC [Home] Service002 Bullet02	`{{custom_values.001ac}}`
Bullet 03	2–4 words	1AD [Home] Service002 Bullet03	`{{custom_values.001ad}}`
Bullet 04	2–4 words	1AE [Home] Service002 Bullet04	`{{custom_values.001ae}}`
Bottom Line (H6)	12–15 words	1AF [Home] Service002 Bottom Line	`{{custom_values.001af}}`
Button (More Info…)	hard coded	"More Info…"	—
Button · Action URL	URL	Site URL + Service002 slug	`{{custom_values.url}}{{custom_values.003j}}`
Service Column 03 (Hero Grid)
Service003 Image	938×469	#001-I [Home] Content03 (Service003)	`{{custom_values.001i}}`
Image · Action URL	URL	Site URL + Service003 slug	`{{custom_values.url}}{{custom_values.004j}}`
Sub-headline (H6)	2–4 words	01AG [Home] Service003 Sub-headline	`{{custom_values.001ag}}`
Service Name (H2)	service name	[Website] 06: Service003	`{{custom_values.service3}}`
Bullet 01	2–4 words	1AH [Home] Service003 Bullet01	`{{custom_values.001ah}}`
Bullet 02	2–4 words	1AI [Home] Service003 Bullet02	`{{custom_values.001ai}}`
Bullet 03	2–4 words	1AJ [Home] Service003 Bullet03	`{{custom_values.001aj}}`
Bullet 04	2–4 words	1AK [Home] Service003 Bullet04	`{{custom_values.001ak}}`
Bottom Line (H6)	12–15 words	1AL [Home] Service003 Bottom Line	`{{custom_values.001al}}`
Button (More Info…)	hard coded	"More Info…"	—
Button · Action URL	URL	Site URL + Service003 slug	`{{custom_values.url}}{{custom_values.004j}}`

§ 03 / Content Section 01

First Story Block

1AM · 1AN · 1AO · #001-J

H2 + 95-word lead paragraph, then 940×626 image side-by-side with a 150-word continuation paragraph. No CTA.

Content Section 01 · Story · No CTA

H2 Header · 5–9 words (#001-AM)

2 paragraphs · 95 words (#001-AN)

#001-J · 940×626 · Desktop 486px wide

2 paragraphs · 150 words (#001-AO)

Element · Label	Spec / Word Count	Custom Value Name	Key
Content Section 01
H2 Content Headline 01	5–9 words	1AM [Home] H2 Content Headline01	`{{custom_values.001am}}`
Content Paragraph 01	2 paragraphs · 95 words	1AN [Home] Content Paragraph01	`{{custom_values.001an}}`
Content Image	940×626 · 486px desktop · 100% mobile	#001-J [Home] Content04	`{{custom_values.001j}}`
Image Alt Text	alt text · shared	#001-E [Home] Image Alt Text	`{{custom_values.001e}}`
Content Paragraph 02	2 paragraphs · 150 words	1AO [Home] Content Paragraph02	`{{custom_values.001ao}}`

§ 04 / Blog Trio

Three Article Cards

9K · 9L · #001-K/L/M · Article01–03

Pulls the H2 + sub-headline from the Blog page and renders three article cards. Each card uses a #001-K/L/M background image (matching {ref:01/02/03}) and links to the corresponding Article page.

Blog Trio · Pulls Article01–03 Titles

H2 · 4–6 words (#009-K)

Sub-headline · 15–20 words (#009-L)

#001-K · {ref:01}

H4 · Article01 Title

LEARN MORE →

#001-L · {ref:02}

H4 · Article02 Title

LEARN MORE →

#001-M · {ref:03}

H4 · Article03 Title

LEARN MORE →

View All → /blog

Element · Label	Spec / Word Count	Custom Value Name	Key
Section Headlines (Pulled From Blog Page)
H2 Header	4–6 words	9K [Blog] H2 Headline01	`{{custom_values.009k}}`
Sub-headline	15–20 words	9L [Blog] Sub-headline01	`{{custom_values.009l}}`
Article 001 Card
Background Image	1080×1080 · {ref:01}	#001-K [Home] Content05: Article001 (ref:01)	`{{custom_values.001k}}`
H4 Header (Title)	article title	#017-K [Article001] Title	`{{custom_values.017k}}`
H4 Header URL	URL	Site URL + Article001 slug	`{{custom_values.url}}{{custom_values.017j}}`
Sub-headline	hard coded	"LEARN MORE"	—
Sub-headline URL	URL	Site URL + Article001 slug	`{{custom_values.url}}{{custom_values.017j}}`
Article 002 Card
Background Image	1080×1080 · {ref:02}	#001-L [Home] Content06: Article002 (ref:02)	`{{custom_values.001l}}`
H4 Header (Title)	article title	#018-K [Article002] Title	`{{custom_values.018k}}`
H4 Header URL	URL	Site URL + Article002 slug	`{{custom_values.url}}{{custom_values.018j}}`
Sub-headline	hard coded	"LEARN MORE"	—
Sub-headline URL	URL	Site URL + Article002 slug	`{{custom_values.url}}{{custom_values.018j}}`
Article 003 Card
Background Image	1080×1080 · {ref:03}	#001-M [Home] Content07: Article003 (ref:03)	`{{custom_values.001m}}`
H4 Header (Title)	article title	#019-K [Article003] Title	`{{custom_values.019k}}`
H4 Header URL	URL	Site URL + Article003 slug	`{{custom_values.url}}{{custom_values.019j}}`
Sub-headline	hard coded	"LEARN MORE"	—
Sub-headline URL	URL	Site URL + Article003 slug	`{{custom_values.url}}{{custom_values.019j}}`
View All Button
Button (View All)	hard coded	"View All"	—
Button · Action URL	URL · /blog	Site URL + /blog	`{{custom_values.url}}/blog`

§ 05 / Content Section 02

Second Story Block

1AP · 1AQ · 1AR · #001-N

H2 + 95-word lead, then 150-word continuation alongside a 940×626 image (image on the right this time). No CTA.

Content Section 02 · No CTA

H2 Header · 5–9 words (#001-AP)

2 paragraphs · 95 words (#001-AQ)

2 paragraphs · 150 words (#001-AR)

#001-N · 940×626 · Desktop 486px wide

Element · Label	Spec / Word Count	Custom Value Name	Key
Content Section 02
H2 Content Headline 02	5–9 words	1AP [Home] H2 Content Headline02	`{{custom_values.001ap}}`
Content Paragraph 03	2 paragraphs · 95 words	1AQ [Home] Content Paragraph03	`{{custom_values.001aq}}`
Content Image	940×626 · 486px desktop · 100% mobile	#001-N [Home] Content08	`{{custom_values.001n}}`
Image Alt Text	alt text · shared	#001-E [Home] Image Alt Text	`{{custom_values.001e}}`
Content Paragraph 04	2 paragraphs · 150 words	1AR [Home] Content Paragraph04	`{{custom_values.001ar}}`

§ 06 / Content Section 03

Years Banner + Small Images + CTA

1AS · 1AT · #001-O/P/Q · {{020p}}

Hard-coded 'Over X years of experience' banner, H2 + 95-word block, then a row of three images (Small01, Small02, Larger) followed by the page's first single-line CTA button using {{020p}}.

Content Section 03 · Years Banner + Small Images + CTA

Over {{years_in_business}} years of experience

hard coded prefix · auto-pulls years

H2 Header · 5–9 words (#001-AS)

2 paragraphs · 95 words (#001-AT)

#001-O · Small01 · 400×400

#001-P · Small02 · 400×400

#001-Q · 800×800

Single-Line CTA01 · {{020p}} single line · Home + About only

Element · Label	Spec / Word Count	Custom Value Name	Key
Years-in-Business Banner
Years Prefix	hard coded	"Over {years} years of experience"	—
Years Value	number · auto	[Website] 22: Years in Business	`{{custom_values.years_in_business}}`
Content Section 03
H2 Content Headline 03	5–9 words	1AS [Home] H2 Content Headline03	`{{custom_values.001as}}`
Content Paragraph 05	2 paragraphs · 95 words	1AT [Home] Content Paragraph05	`{{custom_values.001at}}`
Three Small Images
Small Image 01	400×400 · 196px desktop	#001-O [Home] Content09 (Small01)	`{{custom_values.001o}}`
Small Image 02	400×400 · 196px desktop	#001-P [Home] Content010 (Small02)	`{{custom_values.001p}}`
Larger Image	800×800 · 416px desktop	#001-Q [Home] Content011	`{{custom_values.001q}}`
Image Alt Text (shared)	alt text · shared	#001-E [Home] Image Alt Text	`{{custom_values.001e}}`
CTA01 · Single Line · {{020p}}
CTA Button (single line)Home + About uniquely use single-line buttons (not stacked top/bottom).	button label	20P [Global] Home/About Button CTA01	`{{custom_values.020p}}`
Button Action	hard coded	Open Pop-Up	—

§ 07 / Service Areas Trio

Three City Cards

1AU · #010-G/H/I · City01–03

Hard-coded 'Areas We Service' headline plus a 12–15-word sub-headline, then three city cards (each pulls service+city names + URL + matching {ref} image). 'View All' links to /service-areas.

Service Areas Trio · Pulls City01–03 Cards

Areas We Service

hard coded

Sub-headline · 12–15 words (#001-AU)

#010-G · {ref:09}

H4 · {{service1}} in {{city01}}

LEARN MORE →

#010-H · {ref:010}

H4 · {{service1}} in {{city02}}

LEARN MORE →

#010-I · {ref:011}

H4 · {{service1}} in {{city03}}

LEARN MORE →

View All → /service-areas

Element · Label	Spec / Word Count	Custom Value Name	Key
Section Headlines
H2 Header	hard coded	"Areas We Service"	—
Sub-headline (Bottom Line)	12–15 words	1AU [Home] Service Area Bottom Line	`{{custom_values.001au}}`
City 001 Card
Background Image	{ref:09} · shared with Service Areas page	#010-G [Service Areas] City001: Content01 (ref:09)	`{{custom_values.010g}}`
H4 Header	Service01 in CityNN	[Website] 04: Service01 in [Website] 07d/e/f: City (navigation)	`{{custom_values.service1}} in {{custom_values.city01}}`
H4 Header URL	URL	Site URL + City001 slug	`{{custom_values.url}}{{custom_values.014j}}`
Sub-headline	hard coded	"LEARN MORE"	—
Sub-headline URL	URL	Site URL + City001 slug	`{{custom_values.url}}{{custom_values.014j}}`
City 002 Card
Background Image	{ref:010} · shared with Service Areas page	#010-H [Service Areas] City002: Content01 (ref:010)	`{{custom_values.010h}}`
H4 Header	Service01 in CityNN	[Website] 04: Service01 in [Website] 07d/e/f: City (navigation)	`{{custom_values.service1}} in {{custom_values.city02}}`
H4 Header URL	URL	Site URL + City002 slug	`{{custom_values.url}}{{custom_values.015j}}`
Sub-headline	hard coded	"LEARN MORE"	—
Sub-headline URL	URL	Site URL + City002 slug	`{{custom_values.url}}{{custom_values.015j}}`
City 003 Card
Background Image	{ref:011} · shared with Service Areas page	#010-I [Service Areas] City003: Content01 (ref:011)	`{{custom_values.010i}}`
H4 Header	Service01 in CityNN	[Website] 04: Service01 in [Website] 07d/e/f: City (navigation)	`{{custom_values.service1}} in {{custom_values.city03}}`
H4 Header URL	URL	Site URL + City003 slug	`{{custom_values.url}}{{custom_values.016j}}`
Sub-headline	hard coded	"LEARN MORE"	—
Sub-headline URL	URL	Site URL + City003 slug	`{{custom_values.url}}{{custom_values.016j}}`
View All Button
Button (View All)	hard coded	"View All"	—
Button · Action URL	URL · /service-areas	Site URL + /service-areas	`{{custom_values.url}}/service-areas`

§ 08 / Get Started Today

Mid-Page CTA Banner

Hard-coded · {{020q}}

Mid-page conversion banner: 'Get Started Today' + 'CALL {business_name} at {phone}' + 'or complete the contact form' with single-line CTA02 button using {{020q}}.

"Get Started Today" Banner · {{020q}} CTA02

GET STARTED TODAY

CALL {{business_name}} at {{phone}}

or complete the contact form

Single-Line CTA02 · {{020q}}

Element · Label	Spec / Word Count	Custom Value Name	Key
Get Started Today Banner
H6 Header	hard coded	"Get Started Today"	—
H2 Header (combined)	hard coded prefix + values	CALL {business_name} at {phone}	`{{custom_values.business_name}}` `{{custom_values.client_business_phone_display}}`
H6 Sub-headline	hard coded	"or complete the contact form"	—
CTA02 · Single Line · {{020q}}
CTA Button (single line)	button label	20Q [Global] Home/About Button CTA02	`{{custom_values.020q}}`
Button Action	hard coded	Open Pop-Up	—

§ 09 / Content Section 04 + Video

Final Story + Video

1AV · 1AW · #001-S · #001-S.1

H2 + 95-word block, then an embedded video (#001-S) with thumbnail poster (#001-S.1). No CTA — leads into the reviews block.

Content Section 04 · H2 + Paragraph + Video

H2 Header · 5–9 words (#001-AV)

2 paragraphs · 95 words (#001-AW)

Video Player · #001-S · 1920×1080 · Thumbnail #001-S.1

Element · Label	Spec / Word Count	Custom Value Name	Key
Content Section 04 · Final Story
H2 Content Headline 04	5–9 words	1AV [Home] H2 Content Headline04	`{{custom_values.001av}}`
Content Paragraph 06	2 paragraphs · 95 words	1AW [Home] Content Paragraph06	`{{custom_values.001aw}}`
Video
Video Asset	1920×1080 · mp4	#001-S [Home] Content012 (video)	`{{custom_values.001s}}`
Video Thumbnail (Poster)	1920×1080 · png/jpg	#001-S.1 [Home] Content012.1 (video thumbnail)	`{{custom_values.001s1}}`

§ 10 / Customer Reviews

Google Reviews Embed

Hard-coded headline · {{google_review_code}}

Hard-coded 'What Customers Say' headline followed by the embedded Google review widget.

Customer Reviews Section

What Customers Say

hard coded headline

★★★★★ · Custom HTML · {{custom_values.google_review_code}}

Element · Label	Spec / Word Count	Custom Value Name	Key
Reviews Section
H2 Header	hard coded	"What Customers Say"	—
Google Review Embed	Custom HTML · JS embed	[Website] 21: Google Review Embed Code	`{{custom_values.google_review_code}}`

§ 11 / FAQs

Ten Question/Answer Pairs

1AX01–1AX20 · #001-AX.Q1/A1 → Q10/A10

Hard-coded 'Frequently Asked Questions' headline followed by an FAQ accordion with 10 question/answer pairs.

FAQs · 10 Q/A Pairs

Frequently Asked Questions

hard coded headline

▾ Q1 · Question text (#001-AX.Q1) → A1 (#001-AX.A1)

▸ Q2 · Question text (#001-AX.Q2) → A2 (#001-AX.A2)

▸ Q3 · ... continues to Q10 / A10

Element · Label	Spec / Word Count	Custom Value Name	Key
FAQs Section
H2 Header	hard coded	"Frequently Asked Questions"	—
Q&A · 01
Question 01	question text	1AX01 [Home] FAQ: Q1	`{{custom_values.001axq1}}`
Answer 01	answer text	1AX02 [Home] FAQ: A1	`{{custom_values.001axa1}}`
Q&A · 02
Question 02	question text	1AX03 [Home] FAQ: Q2	`{{custom_values.001axq2}}`
Answer 02	answer text	1AX04 [Home] FAQ: A2	`{{custom_values.001axa2}}`
Q&A · 03
Question 03	question text	1AX05 [Home] FAQ: Q3	`{{custom_values.001axq3}}`
Answer 03	answer text	1AX06 [Home] FAQ: A3	`{{custom_values.001axa3}}`
Q&A · 04
Question 04	question text	1AX07 [Home] FAQ: Q4	`{{custom_values.001axq4}}`
Answer 04	answer text	1AX08 [Home] FAQ: A4	`{{custom_values.001axa4}}`
Q&A · 05
Question 05	question text	1AX09 [Home] FAQ: Q5	`{{custom_values.001axq5}}`
Answer 05	answer text	1AX10 [Home] FAQ: A5	`{{custom_values.001axa5}}`
Q&A · 06
Question 06	question text	1AX11 [Home] FAQ: Q6	`{{custom_values.001axq6}}`
Answer 06	answer text	1AX12 [Home] FAQ: A6	`{{custom_values.001axa6}}`
Q&A · 07
Question 07	question text	1AX13 [Home] FAQ: Q7	`{{custom_values.001axq7}}`
Answer 07	answer text	1AX14 [Home] FAQ: A7	`{{custom_values.001axa7}}`
Q&A · 08
Question 08	question text	1AX15 [Home] FAQ: Q8	`{{custom_values.001axq8}}`
Answer 08	answer text	1AX16 [Home] FAQ: A8	`{{custom_values.001axa8}}`
Q&A · 09
Question 09	question text	1AX17 [Home] FAQ: Q9	`{{custom_values.001axq9}}`
Answer 09	answer text	1AX18 [Home] FAQ: A9	`{{custom_values.001axa9}}`
Q&A · 10
Question 10	question text	1AX19 [Home] FAQ: Q10	`{{custom_values.001axq10}}`
Answer 10	answer text	1AX20 [Home] FAQ: A10	`{{custom_values.001axa10}}`

§ 12 / Contact Section

Final CTA Block

1AY · {{020r}}

Hard-coded 'Contact Us' headline, sub-headline, phone number display, and a single-line CTA03 button using {{020r}}.

Contact Section · Final CTA · {{020r}}

Contact Us

hard coded H2

Sub-headline · 20–30 words (#001-AY)

Single-Line CTA03 · {{020r}}

Element · Label	Spec / Word Count	Custom Value Name	Key
Contact Section
H2 Header	hard coded	"Contact Us"	—
H6 Sub-headline	20–30 words	1AY [Home] Contact Section Text Line	`{{custom_values.001ay}}`
H3 Phone Display	phone number	[Website] 02: Business Phone (display)	`{{custom_values.client_business_phone_display}}`
CTA03 · Single Line · {{020r}}
CTA Button (single line)	button label	20R [Global] Home/About Button CTA03	`{{custom_values.020r}}`
Button Action	hard coded	Open Pop-Up	—

§ 13 / Global Footer

Three-Column + Bottom Bar

Global · Sitewide

Footer split into two sections: Section 01 with Contact / Hours / Social columns + map embed, Section 02 with copyright, powered-by attribution, and utility links.

Global · 3-Column + Bottom Bar Footer

Contact Info

Address line 1
Address line 2
email · phone
Licensed & Insured

Service Hours

Mon-Fri · hours
Saturday · hours
Sunday · hours

LOGO

Social Media

f · ig · x · tt · g · y · yt

Connect With Our Socials

Map embed iframe · width 100% × height 300

Powered by · {{powered_by}}

Privacy · Messaging · Website Terms · Site Map

Element · Label	Spec / Word Count	Custom Value Name	Key
Footer Section 01 — Contact / Hours / Social
Contact: AddressAddress line 1 + line 2	address	[Business] 05: Address2 Line 1 / [Business] 06: Address2 Line 2	`{{custom_values.business_address2_line_1}}` `{{custom_values.business_address2_line_2}}`
Address: Directions LinkTap-through to Google Maps directions	URL	Directions Google Maps URL	`{{custom_values.shop_directions}}`
Contact: Emailmailto:	email	[Business] 03: Email (display)	`{{custom_values.business_email}}`
Contact: Phonetel:	phone	[Website] 02: Business Phone (display)	`{{custom_values.client_business_phone_display}}`
Service Hours · Mon–Fri	hours	[Website] 08a: Business Hours (Mon-Fri)	`{{custom_values.client_business_hours}}`
Service Hours · Saturday	hours	[Website] 08b: Business Hours (Saturday)	`{{custom_values.client_business_hours_sat}}`
Service Hours · Sunday	hours	[Website] 08c: Business Hours (Sunday)	`{{custom_values.client_business_hours_sun}}`
Footer Logo ImageDark-background variant	URL · image	[Business] 07: Logo URL01 (Footer) {ref:01L}	`{{custom_values.logo_url_4_dark_bg}}`
Social Icons (7 platforms)Instagram, X, TikTok, Google, Facebook, Yelp, YouTube	URLs	Multiple social profile URLs	`{{custom_values.ig_url}}` `{{custom_values.x_url}}` `{{custom_values.tt_url}}` `{{custom_values.url_google}}` `{{custom_values.url_facebook}}` `{{custom_values.url_yelp}}` `{{custom_values.youtube_url}}`
Map Embed iframeFull-width · height 300px	iframe HTML	[Website] 16: Map Embed (iframe)	`{{custom_values.client_map_embed}}`
Footer Section 02 — Copyright & Utility Links
Copyright Line	auto + global	© {{right_now.year}} · [Business] 01: Name	`{{custom_values.business_name}}`
Powered By	agency name + URL	[Website] 23 / 24: Powered By (Name) / URL	`{{custom_values.powered_by}}` `{{custom_values.powered_by_url}}`
Utility LinksPrivacy Policy · Messaging Terms · Website Terms · Site Map	hard coded labels	Static URL paths from {{custom_values.url}}	`{{custom_values.url}}/privacy-policy` `{{custom_values.url}}/terms` `{{custom_values.url}}/website-terms` `{{custom_values.url}}/sitemap.xml`