Article 02 Page — Content Map · SEO Snapshot Template

§ 00 / Meta Data

SEO Meta Values

Page-Level · Article02

Meta Title, Description, Keywords, plus shared logo image and canonical URL.

Element · Label	Spec / Word Count	Custom Value Name	Key
Meta Data Values (SEO)
Meta Title	≤ 70 chars	#018-A [Article02] Meta Title	`{{custom_values.018a}}`
Meta Description	≤ 165 chars	#018-B [Article02] Meta Description	`{{custom_values.018b}}`
Meta Keywords	5–15 keywords	#018-C [Article02] Meta Keywords	`{{custom_values.018c}}`
Meta Image	logo URL	[Business] 07: Logo URL01 (Footer) {ref:01L}	`{{custom_values.logo_url_4_dark_bg}}`
Canonical URL	URL	Site URL + #018-J [Article02] URL Path	`{{custom_values.url}}{{custom_values.018j}}`

§ 01 / Global Header

Top Bar & Navigation

Global · Sitewide

Fixed header displayed sitewide — logo, primary nav, CTA button, and contact strip.

Global · Sitewide Header

Business Logo

Alt Text: Business Name

HomeServices ▾Service Areas ▾AboutContactBlog

⚡ Header CTA

✉ business email custom html / javascript ☎ phone number

Element · Label	Spec / Word Count	Custom Value Name	Key
Logo & Branding
Logo ImageTop-left brand mark · light-background variant	URL · image	[Business] 08: Logo URL02 (Header) {ref:02L}	`{{custom_values.logo_image_url__4_light_bg}}`
Logo Image Alt TextAccessibility / SEO alt text on the logo image	Business Name	[Business] 01: Name	`{{custom_values.business_name}}`
Logo Image Action LinkClicking the logo returns to home	Website URL	[Website] 01: Website URL	`{{custom_values.url}}`
Primary Navigation
Primary NavigationHome / Services / Service Areas / About / Contact / Blog · dropdowns populated from service + city lists	hard coded	Structural	—
Header CTA ButtonOpens Pop-Up on click	2–4 words	20I [Global] Global Header Button CTA	`{{custom_values.020i}}`
Contact Strip (red bar)
Business EmailLeft of contact strip	email address	[Business] 03: Email (display)	`{{custom_values.business_email}}`
Display Phone NumberRight of contact strip	phone	[Website] 02: Business Phone (display)	`{{custom_values.client_business_phone_display}}`
Custom HTML · Social Profile URLsLinks to Google / Facebook / Yelp / Instagram	Social Profile URLs	[Website] 15a / 15b / 15c · Profile URL — Google / Facebook / Yelp [Website] 13: Profile URL — Instagram	`{{custom_values.url_google}}` `{{custom_values.url_facebook}}` `{{custom_values.url_yelp}}` `{{custom_values.ig_url}}`

§ 02 / Hero

Above-the-Fold Hero

#018-D · #018-F · Mobile-Only CTA01

Background image, eyebrow pulled from article title, H1, plus a mobile-only stacked CTA01 button.

Hero · Full-Width Background

Background Image · #018-F

H2 Sub-Headline · article title (eyebrow)

H1 Header · 5–9 words

CTA01 TopCTA01 Bottom Mobile Only

Element · Label	Spec / Word Count	Custom Value Name	Key
Hero Background
Background Image	1920×1080	#018-F [Article02] Background01	`{{custom_values.018f}}`
Hero Headlines
H2 Sub-HeadlinePulls article title as eyebrow	article title	#018-K [Article02] Title	`{{custom_values.018k}}`
H1 Header	5–9 words	#018-D [Article02] H1 Header	`{{custom_values.018d}}`
Image Alt Text	alt text	#018-E [Article02] Image Alt Text	`{{custom_values.018e}}`
Mobile-Only CTA01 Button
CTA01 · Top Line	button label	20J [Global] Service/City/Article CTA01 (Top)	`{{custom_values.020j}}`
CTA01 · Bottom Line	button label	20K [Global] Service/City/Article CTA01 (Bottom)	`{{custom_values.020k}}`

§ 03 / Article Quick Tabs

Article Quick Tabs

Global · Desktop Only · v6.0 NEW

Three icon tabs (Article01–03) below the hero on desktop. Identical block across all three article maps.

Article Quick Tabs NEW · v6.0

📄

Article 01 Title

📄

Article 02 Title

📄

Article 03 Title

desktop only · identical block across all 3 article maps

Element · Label	Spec / Word Count	Custom Value Name	Key
Article Tab 01
Article Icon 01	icon image	#020-E [Global] Article Icon01	`{{custom_values.020e}}`
Article Title (H3)	title from Article01	#017-K [Article01] Title	`{{custom_values.017k}}`
Tab Link	URL	Site URL + Article01 slug	`{{custom_values.url}}{{custom_values.017j}}`
Article Tab 02
Article Icon 02	icon image	#020-F [Global] Article Icon02	`{{custom_values.020f}}`
Article Title (H3)	title from Article02	#018-K [Article02] Title	`{{custom_values.018k}}`
Tab Link	URL	Site URL + Article02 slug	`{{custom_values.url}}{{custom_values.018j}}`
Article Tab 03
Article Icon 03	icon image	#020-G [Global] Article Icon03	`{{custom_values.020g}}`
Article Title (H3)	title from Article03	#019-K [Article03] Title	`{{custom_values.019k}}`
Tab Link	URL	Site URL + Article03 slug	`{{custom_values.url}}{{custom_values.019j}}`

§ 04 / Long-Form Content

Editorial Body + Stacked CTAs

18L → 18Y · 6 headlines · 8 paragraphs · 3 images

Single content block runs the length of the article. Stacked CTA02 inserted between Content01 image and H3 Headline02 (NEW v6.0). Stacked CTA03 wraps the article at the bottom.

Long-Form Content · 6 Headlines + 8 Paragraphs + 3 Images + CTA02 + CTA03

H2 Headline 01 · 5–9 words

2 paragraphs · 140 words

#018-G Content01 · {{ref:02}}

CTA02 TopCTA02 Bottom NEW · v6.0

H3 Headline 02 · 5–9 words

3 paragraphs · 200 words

H3 Headline 03 · 5–9 words

3 paragraphs · 150 words

#018-H Content02

2 paragraphs · 150 words

H4 Headline 04 / 05

3 paragraphs · 200 words
3 paragraphs · 150 words

#018-I Content03

2 paragraphs · 150 words

H4 Headline 06 · 5–9 words

3 paragraphs · 200 words

CTA03 TopCTA03 Bottom

Element · Label	Spec / Word Count	Custom Value Name	Key
Section Headline 01 + Lead Content
H2 Content Headline 01	5–9 words	18L [Article02] H2 Content Headline01	`{{custom_values.018l}}`
Content Paragraph 01	2 paragraphs · 140 words	18M [Article02] Content Paragraph01	`{{custom_values.018m}}`
Content Image 01	450×450 / 350×350	#018-G [Article02] Content01	`{{custom_values.018g}}`
Stacked CTA02 (NEW · v6.0 · between image and Headline 02)
CTA02 · Top Line	button label	20L [Global] Service/City/Article CTA02 (Top)	`{{custom_values.020l}}`
CTA02 · Bottom Line	button label	20M [Global] Service/City/Article CTA02 (Bottom)	`{{custom_values.020m}}`
Button Action	hard coded	Open Pop-Up	—
Headlines 02–03 + Paragraphs + Image 02
H3 Content Headline 02	5–9 words	18N [Article02] H3 Content Headline02	`{{custom_values.018n}}`
Content Paragraph 02	3 paragraphs · 200 words	18O [Article02] Content Paragraph02	`{{custom_values.018o}}`
H3 Content Headline 03	5–9 words	18P [Article02] H3 Content Headline03	`{{custom_values.018p}}`
Content Paragraph 03	3 paragraphs · 150 words	18Q [Article02] Content Paragraph03	`{{custom_values.018q}}`
Content Image 02	450×450 / 350×350	#018-H [Article02] Content02	`{{custom_values.018h}}`
Content Paragraph 04	2 paragraphs · 150 words	18R [Article02] Content Paragraph04	`{{custom_values.018r}}`
Headlines 04–05 + Paragraphs + Image 03
H4 Content Headline 04	5–9 words	18S [Article02] H4 Content Headline04	`{{custom_values.018s}}`
Content Paragraph 05	3 paragraphs · 200 words	18T [Article02] Content Paragraph05	`{{custom_values.018t}}`
H4 Content Headline 05	5–9 words	18U [Article02] H4 Content Headline05	`{{custom_values.018u}}`
Content Paragraph 06	3 paragraphs · 150 words	18V [Article02] Content Paragraph06	`{{custom_values.018v}}`
Content Image 03	450×450 / 350×350	#018-I [Article02] Content03	`{{custom_values.018i}}`
Content Paragraph 07	2 paragraphs · 150 words	18W [Article02] Content Paragraph07	`{{custom_values.018w}}`
Headline 06 + Final Paragraph + CTA03
H4 Content Headline 06	5–9 words	18X [Article02] H4 Content Headline06	`{{custom_values.018x}}`
Content Paragraph 08	3 paragraphs · 200 words	18Y [Article02] Content Paragraph08	`{{custom_values.018y}}`
CTA03 · Top Line	button label	20N [Global] Service/City/Article CTA03 (Top)	`{{custom_values.020n}}`
CTA03 · Bottom Line	button label	20O [Global] Service/City/Article CTA03 (Bottom)	`{{custom_values.020o}}`

§ 05 / Article Global Footer

Article Global Footer

Global · v6.0 NEW · sits above Global Footer Section01

Two-column block: client image + business name + service pair on the left; subscribe block (headline + sub + Newsletter form) on the right.

Article Global Footer NEW · v6.0

150×150 · #020-H Footer Image

{{service1}} & {{service2}}

Subscribe Headline (9M)

Subscribe sub-headline (9N)

Newsletter Form · Live

identical block across all 3 article maps · sits ABOVE Global Footer Section01

Element · Label	Spec / Word Count	Custom Value Name	Key
Article Footer · Left Column
Client Image (150×150)	image	#020-H [Global] Article Footer (client image)	`{{custom_values.020h}}`
Image Alt Text	alt text	#009-E [Blog] Image Alt Text	`{{custom_values.009e}}`
H6 Sub · Business Name	composed	[Business] 01: Name	`{{custom_values.business_name}}`
H6 Sub · Service Pair	composed	{{service1}} & {{service2}}	`{{custom_values.service1}}` `{{custom_values.service2}}`
Article Footer · Right Column · Subscribe Block
Subscribe Headline	headline	9M [Blog] H2 Headline02 Subscribe Section	`{{custom_values.009m}}`
Subscribe Sub-Headline	sub-headline	9N [Blog] Sub-headline02 Subscribe Section	`{{custom_values.009n}}`
Newsletter Form	live form	(SEO Website) [Website.com] Newsletter (Live)	—

§ 06 / Global Footer

Three-Column + Bottom Bar

Global · Sitewide

Footer split into two sections: Section 01 with Contact / Hours / Social columns + map embed, Section 02 with copyright, powered-by attribution, and utility links.

Global · 3-Column + Bottom Bar Footer

Contact Info

Address line 1
Address line 2
email · phone
Licensed & Insured

Service Hours

Mon-Fri · hours
Saturday · hours
Sunday · hours

LOGO

Social Media

f · ig · x · tt · g · y · yt

Connect With Our Socials

Map embed iframe · width 100% × height 300

Powered by · {{powered_by}}

Privacy · Messaging · Website Terms · Site Map

Element · Label	Spec / Word Count	Custom Value Name	Key
Footer Section 01 — Contact / Hours / Social
Contact: AddressAddress line 1 + line 2	address	[Business] 05: Address2 Line 1 / [Business] 06: Address2 Line 2	`{{custom_values.business_address2_line_1}}` `{{custom_values.business_address2_line_2}}`
Address: Directions LinkTap-through to Google Maps directions	URL	Directions Google Maps URL	`{{custom_values.shop_directions}}`
Contact: Emailmailto:	email	[Business] 03: Email (display)	`{{custom_values.business_email}}`
Contact: Phonetel:	phone	[Website] 02: Business Phone (display)	`{{custom_values.client_business_phone_display}}`
Service Hours · Mon–Fri	hours	[Website] 08a: Business Hours (Mon-Fri)	`{{custom_values.client_business_hours}}`
Service Hours · Saturday	hours	[Website] 08b: Business Hours (Saturday)	`{{custom_values.client_business_hours_sat}}`
Service Hours · Sunday	hours	[Website] 08c: Business Hours (Sunday)	`{{custom_values.client_business_hours_sun}}`
Footer Logo ImageDark-background variant	URL · image	[Business] 07: Logo URL01 (Footer) {ref:01L}	`{{custom_values.logo_url_4_dark_bg}}`
Social Icons (7 platforms)Instagram, X, TikTok, Google, Facebook, Yelp, YouTube	URLs	Multiple social profile URLs	`{{custom_values.ig_url}}` `{{custom_values.x_url}}` `{{custom_values.tt_url}}` `{{custom_values.url_google}}` `{{custom_values.url_facebook}}` `{{custom_values.url_yelp}}` `{{custom_values.youtube_url}}`
Map Embed iframeFull-width · height 300px	iframe HTML	[Website] 16: Map Embed (iframe)	`{{custom_values.client_map_embed}}`
Footer Section 02 — Copyright & Utility Links
Copyright Line	auto + global	© {{right_now.year}} · [Business] 01: Name	`{{custom_values.business_name}}`
Powered By	agency name + URL	[Website] 23 / 24: Powered By (Name) / URL	`{{custom_values.powered_by}}` `{{custom_values.powered_by_url}}`
Utility LinksPrivacy Policy · Messaging Terms · Website Terms · Site Map	hard coded labels	Static URL paths from {{custom_values.url}}	`{{custom_values.url}}/privacy-policy` `{{custom_values.url}}/terms` `{{custom_values.url}}/website-terms` `{{custom_values.url}}/sitemap.xml`